Artists Hung I-chen, Guo Yi-hui, and Cheng Yu-ti from the National Taiwan University of the Arts have a special treat for everyone this summer. They have created a new line of “frozen treats” titled Polluted Water Popsicle. The group went out and collected 100 samples of water from all over Taiwan. They then froze the sample and preserved their work in polyester resin. The project is intended to raise awareness about pollution and how it effects the global population. From a distance these look quite edible, but as you get closer you will see how much us humans have tainted the water. While inspecting the treats you will see some noticeable features such as trash, mold, plastics, glass bottle caps all encapsulated in the treats dirty waters.
Now lets take a step back and talk about design. Not only do I wish that these treats were actually edible (weirdly enough some of the creations looked pretty yummy), but I also think the packaging helps make these frozen treats look more appetizing. I absolutely love the art direction that this group has taken with this project. The minimalist packaging design really gives this project that extra umphh! The way the packaging and the frozen treat compliment each other really makes this project full of great features. I mean not only do they have a strong message that I also believe in, but they backed up their message with strong design. If you would like to learn more about this group and all that they have done feel free to check out their Facebook Page.